![]() What separates them from these other formats is that only one part of the composition involves a perfectly looped element of motion, which draws and holds attention much more effectively, while the rest of it is still. ![]() Because of the booming trend in quick, digestible, micro-video content, cinemagraphs are often compared to things like GIFs, Boomerangs, and even Apple Live Photos. They disrupt what we know about traditional photography, and encourage both creators and viewers to think a little more deeply about the story at hand. It’s very easy to become obsessed with cinemagraphs. Flixel Cinemagraph by Jon Kane Houldsworth
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